Swerling & Associates PR Clients Testimonials regarding the Agency Search Process

	"Jerry Swerling wasted little time in becoming an 'insider' of General Motors Communications, developing an understanding and knowledge-base that few people -- even those inside the company -- have. He quickly leveled all of us up, shared insights into what is going on in the communications industry -- both from corporate and agency perspectives -- and then led us in a wide ranging discussion on where we wanted and needed to go. He was on time and on budget and totally flexible in his approach. It's been a great experience to date and I know it will be again when we work together in the future."
	Steve Harris Former Vice President of Communications General Motors
	“Unfortunately Cisco company policy prevents my providing a testimonial for Jerry Swerling. But call me at 408-525-4700.”
	Claudia Ceniceros Director of Corporate Communications Cisco Systems San Jose, CA
	"Jerry Swerling helped bring a communication solution to our company, not just an agency. Candid, objective, strategic and effective are just a few of the words I would use to describe Jerry's approach. Jerry's experience and proven process help bring out the best in clients and agencies."
	David B. Sandor Director of Public Relations The Home Depot
	"At Toyota, we faced a new opportunity in the Corporate Communications arena. The chance to transform the division required taking advantage of a narrow window of opportunity requiring immediate expertise and counseling in three specific areas: Organizational development, Strategic alignment and benchmarking techniques. We utilized Jerry Swerling's knowledge and working sense to expand the ability of our division. By creating a pro-active organization with career opportunities, planning our development beyond the near term/routine actions and becoming accountable through standard setting, we moved onto the field of opinion leader. Jerry Swerling was instrumental in assisting with this transition and continues to provide valuable consultation as we continue to refine our strategies."
	Irv Miller Group Vice President, External Affairs Toyota Motor Sales Torrance, CA.
	“Jerry Swerling delivers a powerful combination of communications expertise, industry know-how and common sense. His unique perspective enables him to drive strategic thinking for a range of corporate communications issues- from agency searches to organizational design. He also has a knack for asking just the right question, helping organizations like Intuit to reflect on the key issues and make the right decisions. He delivers a third-party focus and a structured process that helped us meet our end goal.”
	Lorraine Rossini Group PR Manager Intuit
	"Jerry Swerling helped us rationalize our nationwide agency search process and focus our limited time and resources. His quick grasp of our unique organizational culture, coupled with a thorough understanding of our business need for social marketing and health care expertise, made him a perfect strategic consultant for the American Cancer Society. The result was a deliberate, equitable, inclusive process that produced a more well-informed decision than my colleagues and I could ever have made on our own."
	Greg Donaldson National Vice President, Corporate Communications The American Cancer Society National Headquarters Office
	"Dairy Management, Inc., represents the US dairy industry and is probably best known for the "Milk Mustache" and "Got Milk" marketing campaigns. Our world is rapidly changing and we needed help managing issues in such complex fields as health and nutrition, food safety, biotechnology and animal rights, and we turned to Jerry Swerling to help us find the ideal strategic partner. His ability to quickly grasp our situation, guide us through a disciplined process, and provide sound counsel along the way led us to the perfect firm for our needs - a firm that would not have even been on our radar screen had it not been for Jerry's efforts. We highly recommend him."
	Jean Ragalie Executive Vice President, Public and Industry Relations Dairy Management, Inc.
	"Silicon Graphics faced a number of unique challenges in conducting its PR agency review. And, as you quickly learned, we're not an easy group to please. Nonetheless, you immediately helped us assess the issues, structure a framework for more clearly understanding our needs, and map out a thorough, yet timely, process. Your guidance, expertise and counsel throughout our accelerated process were invaluable. You navigated the sensitive issues masterfully and helped us to accomplish everything on time and on budget. It is a pleasure to work with you and the members of our executive selection committee unanimously shared that sentiment. I can't provide a stronger reference for the quality and professionalism you brought to our review."
	Richard S. Marshall Former Director, Worldwide Public Relations Silicon Graphics, Inc.
	""Searching for a new PR agency is not an easy undertaking-it takes time and a thorough understanding of the communication business. Jerry helped us cut through the clutter and hyperbole to quantify and qualify the candidates, saving us significant amounts of time, money and effort. Jerry knows the agency business well and his knowledge proved invaluable."
	Kurt Antonius Sr. Senior Manager, Public Relations American Honda Motor Co.
	"When we were confronted with the daunting task of quickly selecting a crisis management firm for a very sensitive litigation matter involving high technology and international trade, we turned to Jerry Swerling for guidance. Despite the tight time restraints, Jerry put together a short list of candidates that provided us with exactly the options we needed to consider and led us to the agency best suited to our needs. Jerry's ability to quickly understand the complexities of the matter as well as his extensive knowledge of PR agency strengths and operations were invaluable to an extremely important aspect of our case."
	Ed Davis, Partner Gray Cary Ware & Freidenrich
	"GenRad needed to find a strong investor relations firm -- one that could understand our technology, help us achieve our communications objectives, and fit well with our unique culture -- on a very fast track. From the moment we retained Jerry Swerling to manage our search he demonstrated an ability to quickly get up to speed on our situation, provide insightful strategic counsel, build consensus within our organization, identify those firms that were best equipped to meet our needs, and adhere to a focused, efficient and effective review process. There is no question in my mind that he was instrumental to the success of our search. I strongly recommend him to any company considering an agency review or seeking PR-related organizational counsel."
	Walter Shephard Former Vice President and Chief Financial Officer GenRad, Inc, (Now Teradyne)
	"I recommend Jerry Swerling unconditionally. His good counsel…saved our two most precious resources, time and money, and produced a far better outcome than could have been possible without his help. Working with Jerry was one of the best business decisions we made this year."
	Tom Geniesse Former Chairman and Co-Founder UniversityAccess.com
	"Isuzu recommends Jerry Swerling to any company seeking sound strategic and organizational counsel. We have now implemented many of his recommendations and are reaping substantial benefits from these strategic and organizational shifts."
	Terry Maloney Vice President, Corporate Relations Isuzu Motors America
	"After interviewing several consultants, we were extremely impressed with Jerry's approach, grasp of the communications challenges affecting Kinko's, counsel and dedication. (His) efforts didn't end at the conclusion of the search. He has routinely checked with us to provide guidance and counsel, which has been a welcome bonus."
	Laura McCormick (Former) Director of Public Relations Kinko's, Inc.
	"Jerry Swerling brought us a great combination of creative thinking and disciplined planning in his efforts to help us find a new public relations firm. He took the time to interview our senior executives to gain both insight and consensus about the type of firm we needed to fulfill our requirements, and then initiated a search that resulted in a much broader range of candidates than I had any idea were out there. His ongoing interest in making sure that everything was working out well after the new agency signed on with us reflects a level of dedication to client service that is too rare these days. And from a practical standpoint, working with Jerry saved us a lot of time and money when our days were full keeping on top of our everyday responsibilities."
	Kim Custer Director of Public Relations Kia Motors America
	"The Los Angeles Community College District hired Jerry Swerling to facilitate our search for the right public relations agency to do a major branding campaign involving nine distinct colleges, a substantial budget but a short time line. Jerry was able to quickly comprehend and translate our multiple needs into a highly effective evaluation procedure. All members of the selection committee, including college presidents, a member of the Board of Trustees, faculty and public relations staff were extremely impressed and grateful for Jerry's leadership and strategic counsel."
	Lynn Winter Gross Director of Communications Los Angeles Community College District Los Angeles, CA.